09.2007
Diagrams
Making the very complicated clear and sexy, turning multiple Excel files into compelling diagrams, this is why clients like Wired magazine and BusinessWeek are turning to starno for help. When data are telling a visual story, they become information graphics.
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detailed view
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Client: BusinessWeek
Date: 2007
Info: Diagram illustrating the amount of greenhouse gas emission produced by each company (per employee). Color-coded per industry. |
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Client: Wired Magazine
Date: 2007
Info: How personal data gets lost, the cost of loosing it, and the consumer reaction when notified. |
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Client: Wired Magazine
Date: 2006
Info: Using a photo of apple slices to show the U.S. consumption of almost half of the worldwide organic food supply while producing close to none of it. |
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detailed view
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Client: BusinessWeek
Date: 2007
Info: A snapshot at the growth of social networking and a closer look at the online activities, per age group. |
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Client: Wired Magazine
Date: 2007
Info: Graphic with multiple layers of data showing where the average annual consumer spending goes, with a detailed view at the average 5% allocated to various technology products. While using squares to represent percentage may have some readability issues, it allows for a much more detailed picture. The 5% call out is broken all the way down to items valued at one tenth of a percent, something a regular pie chart wouldn't be able to handle. |
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